Citation Intelligence
Citation Intelligence captures the source references supplied in measured AI responses and investigates the domains associated with recommendations across your property, competitors and destination. It distinguishes captured sources from recommendations without external citations.
What it answers
Which sources does AI rely on in my market?
Every recorded recommendation can be traced to its captured AI response. Where external sources are supplied, Citation Intelligence records the domains and shows how often they appear across your destination and categories.
Are OTAs shaping recommendations more than we are?
Source types include OTA, editorial, brand or chain, direct property and aggregator. Unclassified references remain visible as unclassified; captured counts are not presented as a complete source-share breakdown.
Which domains keep appearing behind my competitors?
Compare the source profile of your property against the properties AI recommends alongside you, by category and by platform.
The citation record
Citations captured
Distinct recorded source domains
AI surfaces measured
Cumulative production record through September 2026, extracted 7 September: accommodation and the corrected Cruise baseline. Superseded extracts and proving data are excluded. Recorded domains may include retrieval or redirect hosts; they are not all verified publishers.
Domain Explorer
Search a domain and see where it appears: which destinations, which recommendation categories, which properties it is associated with, and on which AI platforms. This is how a commercial team moves from “OTAs matter” to “this specific source is behind these specific recommendations”.
Source composition
Resolved citations are classified by source type, including OTA, editorial, brand or chain, direct property and aggregator. Unclassified references remain labelled as such. Unresolved links are retained as unresolved and excluded from source-domain totals.
Platform differences
ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Microsoft Copilot draw on different sources for the same question. Citation Intelligence separates them, so a strategy aimed at one platform is not mistaken for a strategy that works everywhere.
Destination and category differences
The sources behind a luxury recommendation are not the sources behind an airport stay. Citation Intelligence is scoped the same way recommendations are, by destination and by recommendation category.
Source movement
As comparable Pulses accumulate, the source record becomes longitudinal. Source changes are assessed on a consistent measurement basis. The UK and Cruise currently provide a baseline, without a previous comparable period.
Within Evidence Intelligence
Citation Intelligence is a source-exploration capability within Evidence Intelligence. It connects response-level citations to patterns across properties, competitors, recommendation categories and destinations. Together, these views help explain the evidence associated with AI recommendation behaviour.
See it in public
Every published destination page carries a Citation Intelligence summary for that market: how many separate sources were cited, and how many citations were captured across every platform measured for that market. The full source record is available in Early Access.
AI See You. The AI Recommendation Intelligence Platform for Travel.